45 Comments /

Madoka Magica episode 1

As the winter sea­son approached and more promo mater­ial was being released, I had gradu­ally resigned myself to the fact that I was not going to like Madoka Magica. Magical girl anime have left some pretty deep scars in the past (well, actu­ally only one, but it’s a pretty deep scar). Com­bine that with the aura of Hidam­ari Sketch (review forth­com­ing) and there was the per­fect recipe for anime every­one else loves but I des­pise. Yeah, I think I may have spoiled the plot for this review. What did you guys expect? That I’d like a fluffy magical girl show like Madoka Magica? Hahahaha.….yeah, I liked it.…

I like Shaft’s anim­a­tion style. When other anim­a­tion stu­dios use cost-cutting meth­ods, they have end­less scenes of talk­ing heads with not much move­ment. When Shaft use cost-cutting meth­ods, they leap around to present things in a dif­fer­ent man­ner. Call­ing it cost-cutting and there­fore a bad thing is totally miss­ing the point. It’s an ingeni­ous method of present­ing a shot by flip­ping the appar­ent neg­at­ive aspect of anim­a­tion on it’s head to present it in an inter­est­ing man­ner. Prob­lem with early Shaft was they were using this method without much attempt at mak­ing these shots be any­thing other than cost-cutting and artsy. If they were meant to mean any­thing, if was often stumbled upon by fluke rather than dir­ect­orial skill. For the past two years though, Shaft finally calmed the fuck down and presen­ted their anime in a much less frantic anim­a­tion style. Very few dir­ect­orial anim­a­tion quirks remained and this time they actu­ally meant something.

Madoka Magica is the next step for Shaft on their path to enlight­en­ment and the anime I have been envi­sion­ing them mak­ing for the past few years. One where all their anim­a­tion quirks come together to actu­ally mean some­thing and you have the per­fect cre­ation. The time when Shaft make some­thing with anim­a­tion and art­work as good as Gankut­su­ous was. Madoka Magica isn’t quite it, but it’s a massive step in the right dir­ec­tion and it’s the first time I’ve seen their anim­a­tion come in sight of that prom­ised land. It works! For once, almost every dir­ect­orial quirk works. Obvi­ously it helps to have little miss Bee Train doing the music, but for once it’s all com­ing together, animation-wise, for Shaft.

Not that I don’t have prob­lems with the show. It does have rather too much of my anime krypton­ite, ‘girls being insuf­fer­ably nice to one another’. The dia­logue is rather stun­ted, as it always is in these kinds of anime. How­ever that doesn’t mat­ter so much here because the enjoy­ment nor the story is really told through the dia­logue. It’s told through the anim­a­tion and partly the music. Shadow here to show she’s scary. Crazy altern­ate world here that doesn’t mesh with the square headed char­ac­ter designs to show they have entered an other-worldly place. I can see this all turn­ing to crap as the ‘girls being insuf­fer­ably nice to each other’ genre wraps it’s tentacles over the show and infect it with even more mundane dia­logue, but for now I’m impressed. Didn’t see that com­ing now, did you?

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44 Comments

  1. Posted January 7, 2011 at 8:28 pm | Permalink

    Also regard­ing Shaft’s anim­a­tion, they seem to use a funny out­lining method where all their dark lines seem just a shade and a half too light, mak­ing the char­ac­ters seem to stand out from the back­ground a bit too much. It’s not too dis­tract­ing or bad, just a quirk I’ve noticed in their tech­nique. As for the show, there’s a lot of poten­tial brew­ing here, but the exe­cu­tion needs to be top notch for it to work without it being “just another” magical girl show. Espe­cially impress­ive are the little details, like the LCD chalk boards and the super-fancy house. Some­times the anim­a­tion was just bad, espe­cially when the girls were walk­ing to school.

    • Scamp
      Posted January 8, 2011 at 10:10 am | Permalink

      I only noticed that sur­pris­ingly hor­rendous dip in anim­a­tion qual­ity when I went back to take screen­shots steal screen­caps from Ran­domC. I guess I stopped pay­ing atten­tion dur­ing that part. It was girls being insuf­fer­ably nice to each other, if I had paid atten­tion my mind would have exploded

    • Posted January 8, 2011 at 2:11 pm | Permalink

      It looked like crap when they were talk­ing to each other at lunch too. And then people tried to con­vince me it was all pretty, and I laughed.

  2. OHEMGEE
    Posted January 7, 2011 at 8:53 pm | Permalink

    How much of Prin­cess Tutu did you watch any­ways?
    I never got past the first epis­ode.
    Magical anime has never won me over. Ever.
    Shugo Chara would have been long for­getten if it weren’t for Ikuto ((even though I dropped it half way through Doki)), and every other magical girl anime has been tossed away XD
    But I do like this and I am look­ing for­ward to the next ep.
    YOU SHOULD DO AN EPISODEREVIEW TOO.
    kthx <3

    • mcm38
      Posted January 7, 2011 at 9:16 pm | Permalink

      Did you realy like it? I never watched magical girl anime. (Except for Sailor moon when I was still a kid.)
      I tought I should widen my pref­er­ences and tried watch­ing it, but oh god.… I just can’t like it after Oreimo. Espe­cialy with this one. Remem­ber the epis­ode where Ayase asks Kyosuke a favor and they end up with Kanako dan­cing and imit­at­ing Mer­uru in front of some otaku crowd and Kirino, the dirty otaku she is, starts noseblee… *stops remem­ber­ing cause it gets to terrifying*

      O.O o.o -.- Alright, I calmed down again. Like I said I tried watch­ing it, but the only thing I tought was inter­est­ing was the cute animal thing and the school was amaz­ing. But I don’t get what’s so good about magical girl anime for adults.

    • Posted January 8, 2011 at 3:30 am | Permalink

      Shugo Chara has too much filler to be worth it. :/ Even the manga starts off super awe­some, but it turns into the anti-Janette story, which is where the girl starts lust­ing after the bad boy. I mean, there’s noth­ing that makes me rage more then a girl lust­ing after and want­ing a boy who treats her like crap. Though admit­tedly, Ikuto was bet­ter then most.

      Magical Girl is a tricky genre, as there are a lot of good titles, espe­cially back in the 80’s. How­ever in the 90’s, and mainly 2000’s, it’s become sat­ur­ated with so much crap, it’s effect­ively killed the genre.

      Nan­oha was a freak­ing big deal because it didn’t suck, and it proved that magical girl could still be made into an anime that didn’t suck.

      • Scamp
        Posted January 8, 2011 at 10:13 am | Permalink

        What has it been sat­ur­ated by though? Bey­ond Pre­cure, Nan­oha and Shugo Chara, I can’t remem­ber that much in the way of magical girl being made in the past 5 years

      • Posted January 8, 2011 at 3:45 pm | Permalink

        Well, a lot of the bad or okay ones tend to be for­got­ten. There was that one magical girl that kept piss­ing herself…I can’t remem­ber the name of it though for some strange reason.

        A lot of the sat­ur­a­tion occured in early 2000’s. The rise of moe essen­tially replaced magical girl. In late 2005–2010, the genre has become very unpop­u­lar and on the verge of dying out. Still…the shows I have on MyAnimeL­ist in the past five years.

        http://myanimelist.net/anime/6129/Umi_Monogatari:_Anata_ga_Ite_Kureta_Koto
        http://myanimelist.net/anime/5454/Yokuwakaru_Gendaimahou
        http://myanimelist.net/anime/1642/Sugar_Sugar_Rune
        And then Mai-Hime aired into 2005, and there were that sequel.

        Not really pre­val­ent, no, but they were present. The amount before 2005 was really ridicu­lous though. Par­tially due to Harry Pot­ter pop­ular­ity in Japan.

      • OHEMGEE
        Posted January 8, 2011 at 5:40 pm | Permalink

        The filler in Shugo Chara is why I dropped it.
        That and the fan­dom, for most fans Shugo Chara became about whether she’d choose Tadase or Ikuto. I wanted her to find her “True Self”. As that is what the whole damn thing is about. ‘Course that was never going to hap­pen. D<

      • Scamp
        Posted January 8, 2011 at 10:40 pm | Permalink

        I feel like Magical Girl anime shouldn’t be as blat­ently male-oirentated as Yok­uwakaru Gendou Mahou is, such as Negima or Char­ger Girl Jubei-chan, which is the piss one you were talk­ing about. In my mind they then fall into the same cat­egory as those JC Staff super-power girl shows. There’s a big dif­fer­ence in my mind between the two.

        I won­der what you’d call the JC Staff-esque magical girl type stuff though. It’s not the inclu­sion of a male lead char­ac­ter, oth­er­wise some­thing like Rail­gun would count as magical girl.

      • Posted January 9, 2011 at 1:00 am | Permalink

        Erm, Scamp, Yok­uwakary Gendou Mahou didn’t have a male char­ac­ter. A girl who looked an awful lot like guy, yes, but she still had boobs…although it’s a mess-up on my part about Char­ger Girl as I had no idea there was a guy in it.

        But I sup­pose it would depend on what type of per­son the male lead is. If the male lead is noth­ing more then a romantic interest, and the girl is still the super­hero, then I’d still count it as magical girl. Although a genre’s defin­i­tion is a bit sub­ject­ive, I think the main thing needed for a magical girl (for people who actu­ally study this) is the main female with altern­at­ive forms as well as the pres­ence of cer­tain themes–not that I can remem­ber what exaclty. I use to read this sort of stuff a lot.

        I think you’re very right though, as inno­cence is a big part of magical girls, and men in anime as leads tend to shat­ter the illu­sion of inno­cence unless they’re a good hearted love interest, or evil.

        I’m not sure. Index feels like a harem mixed with a magical girl to me. As does Rail­gun, just with a yuri harem.

        (Utena took the con­cepts of the magical girl genre and pretty much pissed all over them)

  3. luffyluffy
    Posted January 7, 2011 at 10:21 pm | Permalink

    This show needs to go Evan­gelion grimdark.

    Now.

  4. Posted January 7, 2011 at 11:16 pm | Permalink

    Nice fakeout tweet. I chuckled.

  5. Posted January 8, 2011 at 1:02 am | Permalink

    Well, I’m actu­ally kind of sur­prised that you liked this show. I star­ted read­ing this post expect­ing you to totally rage out on it, but it looks like that didn’t really happen.

    Shaft’s usage of cost cut­ting meas­ures here really adds a sur­real, and in a way unfit­ting, atmo­sphere to a bunch of the scenes later on in the epis­ode. The thing is, the pur­pose of the odd anim­a­tion was to cre­ate this jar­ring con­trast that I per­son­ally think was genius on Shinbo and Shaft’s part.

    Oh, the mad genius of Shinbo and Shaft. Almost always ends up cre­at­ing some of the most unique (some­times not in a good way) shows out there.

  6. Posted January 8, 2011 at 2:15 am | Permalink

    Where’s the real Scamp and what have you done with him? Did chuckle when you called Kajiura Miss Bee Train though. Not true any­more, of course, but I like to remin­isce on her past affil­i­ation with that stu­dio and how the only good thing about Bee Train shows was her music…

    Oh right, the animu. I think there’s a lot of poten­tial here since there’s plenty of oppor­tun­it­ies for the char­ac­ters to develop and deliver some awe­some action scenes, espe­cially set to sur­real, down­right bizarre back­grounds. It’s almost like the char­ac­ters get­ting trans­por­ted to some Dali world or some­thing, and I like that a lot. The char­ac­ter inter­ac­tions do cen­ter upon the nice­ness bit (which I don’t mind much obvi­ously), but I do hope things heat up once more of the world-building details get filled in.

    • Scamp
      Posted January 8, 2011 at 10:16 am | Permalink

      I just said little miss Bee Train because I was too lazy to look up her name =D

  7. Posted January 8, 2011 at 3:17 am | Permalink

    The truth is, girls being insuf­fer­able nice to each other is a fact of life, and the pres­sure to be so is INTENSE in Japan. Thanks to the media, in the pub­lic eye, girls are either shoe­holed into being a ‘out­go­ing nice girl’ or a ‘cold manip­u­lat­ive bitch’, and only one of those leads to social suc­cess and is presen­ted as the ideal girl. When in a private set­ting, when the pres­sure is off, girls are more likely to show their true personality.

    So…there’s a reason girls are shown that way, and in truth, it’s not only in anime. Although some people, girls included, are just nat­ur­ally nice and sweet.

    • Posted January 8, 2011 at 3:26 am | Permalink

      Also, you have watched another Magical Girl. One of the older ones. Utena.

    • Scamp
      Posted January 8, 2011 at 10:17 am | Permalink

      I’d never thought of it like that. Hrrmmmm…

      Still bor­ing to watch though

      • Posted January 8, 2011 at 3:46 pm | Permalink

        Yeah, it prob­ably is. I’m just so use to it that it barely hits my radar.

  8. fathomlessblue
    Posted January 8, 2011 at 4:24 am | Permalink

    Yeah, sur­pris­ingly I really liked it too, espe­cially the “other” world and it’s Yel­low Sub­mar­ine vibes.

    At least I think I liked it any­way, prior to watch­ing it I’d just fin­ished my self-imposed chal­lenge of mara­thon­ing End­less 8, and com­pared to that I’d prob­ably enjoy watch­ing gen­o­cide unfold in front of me.

    At least if it’s good, I’ll have motiv­a­tion for finally pick­ing up Heart­catch Precure.

  9. Posted January 8, 2011 at 5:05 am | Permalink

    Did you hear that? Its the sound of the sun going super­nova. Thanks a lot.

  10. Posted January 8, 2011 at 1:00 pm | Permalink

    This was awe­some.
    I told you Scamp, that Shaft gonna do some­thing dark~

  11. Posted January 8, 2011 at 2:18 pm | Permalink

    I thought this was dull and bor­ing, didn’t think it was pretty, thought the altern­ate world was too bizarre and stu­pid, and didn’t think SHAFT really did any­thing all that spe­cial. I hate the char­ac­ter designs, and the story was predictable.

    Didn’t plan to watch this epis­ode at all, fell for the hype, and don’t see any­thing of value in con­tinu­ing it.

    Didn’t expect you to like it either. =P

    • Scamp
      Posted January 8, 2011 at 2:39 pm | Permalink

      Haters gonna hate

      • mcm38
        Posted January 8, 2011 at 8:46 pm | Permalink

        Haters gonna hate? This only works as a counter opin­ion not as a counter argu­ment. Bet­ter not use it often.

      • Posted January 8, 2011 at 9:17 pm | Permalink

        Fans gonna dis­reg­ard other opin­ions as hate.

      • Scamp
        Posted January 8, 2011 at 10:43 pm | Permalink

        ooh, good comeback. Gotta get one myself. hmmm…

        Haters gonna dis­reg­ard fans opin­ions through their blind hatred.

        …which is basic­ally ‘haters gonna hate’ anyway…

      • mcm38
        Posted January 9, 2011 at 1:06 am | Permalink

        That would be the case if Meflo­raine was a Shaft/Magical Girl hater. I don’t know Meflo­raine so can’t be sure if it’s still a ‘haters gonna hate’.
        Btw, I didn’t like much about the anime either like I men­tioned before. And that’s because I can’tseem to find it interesting/entertaining enough. But the anime itself seems one of the bet­ter pro­duced this sea­son, still not realy good tough.

      • Posted January 9, 2011 at 2:46 pm | Permalink

        Actu­ally, I usu­ally like SHAFT, so mua­hahaha. I prefer to think of it as my clear-headed views out­shin­ing the rest of yours! Take that, plebeians!

  12. Posted January 8, 2011 at 8:22 pm | Permalink

    The thing about girls being nice to each other is that it’s all a very elab­or­ate ruse. Ima­gine that scene with the girls all chat­ting with the new girl, but fill their hid­den thoughts with b-words and c-words, and it’s remark­ably like real life, no?

    • Scamp
      Posted January 8, 2011 at 10:48 pm | Permalink

      The only anime I can think of off the top of my head that did that with any sort of suc­cess is Mar­iM­ite, and even that stopped after the first few epis­odes and turned into fluffy fluffy land again. Oth­er­wise the girls are either straight up bitchy or too nice to even con­sider such thoughts

      • -rh-
        Posted January 10, 2011 at 5:33 am | Permalink

        On the topic of girls being nice in pub­lic and bitchy in their private lives, you should watch Karekano, which is awe­some although a bit old and, being a Gainax show, the end­ing may be rage-inducing.

  13. romulus
    Posted January 8, 2011 at 8:34 pm | Permalink

    Thank you very much for the first ep reviews. Thanks to these i could cross out from my list a total bore­dom and a dis­grace to all anim­ated works EVER. I hope you are not ser­i­ous about watch­ing the lat­ter. Fuck res­ol­u­tions, that’s Fail á la Boobs not anime.

    So Madoka is bad after all but in a qual­ity way? I mean there are truly bad animes and there are ones which are actu­ally good (to some extent) but they are too far from the viewer. Like a per­son watch­ing J.C. Staff animes wont be able to prop­erly value a mas­ter­piece and most guys would never watch magical girl animes. (so do I). So the ques­tion is which are the strong points beside anim­a­tion? Did you find any­thing which may make it worth­while to watch it for a cas­ual anime fan? I mean no offense but i dont really care about how Shaft is march­ing towards ideal anime cre­ation, if thats all then i can for­get this one too.

    • Scamp
      Posted January 8, 2011 at 10:49 pm | Permalink

      The anim­a­tion tells the story. To talk about Madoka without talk­ing about the anim­a­tion is miss­ing the point of the anime

  14. Posted January 9, 2011 at 1:47 am | Permalink

    It’s dif­fi­cult to talk Magical Girl with you when your only exper­i­ences are Tutu and Utena, and now Madoka Magica. To say they aren’t rep­res­ent­at­ive of the genre would be quite an understatement.

    Nowadays, Magical Girl has branched into two dis­tinct camps: the col­or­ful and innoc­u­ous Sat­urday morn­ing shows writ­ten for young kids (girls gen­er­ally) where the char­ac­ters are writ­ten in a way so that kids can sym­path­ize with their wor­ries (school, friends, crushes), and the otaku-oriented action-centric camp with darker themes and edgier mater­ial. Know­ing which branch a magical girl show falls into informs your expect­a­tions of it.

    Madoka Magica clearly falls into the otaku-appealing crowd (I wouldn’t expect any­thing less from Shinbo, really), so I want to see how it will dif­fer from his pre­vi­ous magical girl effort, Nan­oha. This can be a bold cre­at­ive endeavor, but you always have to be wary of the loli-service. None of that so far, thankfully.

  15. Posted January 9, 2011 at 10:35 pm | Permalink

    Nah, it’s just you being select­ively obli­vi­ous to “girls being nice” and ogling as Shaft goes all out on its visu­als. That and the fact that the show strains to be so by the book in the begin­ning that it leaves the uneasy feel­ing on the viewer that it will devi­ate (or at least to those of us who are attuned to Magical Girl tropes). I hope I don’t eat crow for that state­ment though.

    Oth­er­wise, kadian1364 out­lines the cur­rent state of Magical Girl quite nicely, other than the fact that I don’t like Nan­oha as the face of the darker and edgier side, as I didn’t think it was that good. And he’s right, you don’t have enough exper­i­ence. Go hat­ing on more Magical Girl.

  16. Scamp
    Posted January 9, 2011 at 11:29 pm | Permalink

    Ah screw you Nihon Review team for point­ing out my ignor­ance reguard­ing the magical girl genre. If we count the likes of Umi Monogatari and Yokaru wash­basin fall­ing from sky thing, then I’ve seen quite a bit more magical girl then I’m let­ting on. Heck, is Rental Magica magical girl? Negima? How about we push the lim­its fur­ther to include Natsu no Arashi, or even Canaan?

    There’s just a set image in my head of what magical girl looks like that’s largely based off images I’ve seen of a mix­ture of Sailor Moon and Nan­oha. For you­tube gen­er­a­tion folk like myself, Nan­oha is our go-to example for what Magical Girl looks like. It’s the most pop­u­lar recent example.

    I guess I need to watch more older magical girl to under­stand the dif­fer­ences. But in my head, I don’t see a whole lot of dif­fer­ence between Prin­cess Tutu and Madoka Magica, genre-wise. How­ever they’re both a helll of a lot dif­fer­ent from the likes of Yok­uwakary Gendou Mahou or Char­ger Girl Juden-chan. I dunno, it makes sense to me and I’m not even sure who this com­ment is dir­ec­ted at any­more so I’m going to stop now =|

    • Posted January 10, 2011 at 3:38 am | Permalink

      Take a look please: http://en.wikipedia.org/wiki/Magical_girl
      Note the dif­fer­ence between ‘magical girl’ and ‘magical girl­friend’. That’s a good start­ing point.

    • Posted January 11, 2011 at 3:35 pm | Permalink

      It also depends on just how wide you want to make the defin­i­tion. I remem­ber someone who said Lain was a magical girl. The wiki is a good place to look though.

      Magical girl is sur­pris­ingly ser­i­ous busi­ness. I remem­ber the first time stum­bling into and being sur­prised how com­plic­ated it was and how ser­i­ously people took it.

      • Posted January 11, 2011 at 3:39 pm | Permalink

        Also, if you decided to give some older series a try, watch Creamy Angel Mami. That way every­one thinks you’re super hard­core (and sorta a perv) and not not will­ingly watch­ing Mahou Shoujo.

        Course, the title sounds worse then the actual show…

      • Scamp
        Posted January 11, 2011 at 9:37 pm | Permalink

        I know that one! Creamy Angel Mami, first magical girl anime, done by Stu­dio Pier­rot, back when they had a repu­ta­tion for magical girl anime and not ever-lasting shoun­ens. I’ve seen fan­subs for it and nearly down­loaded it at one point, but instead opted for Armoured Trooper Votoms

  17. Posted July 6, 2011 at 2:03 am | Permalink

    Does any­one want a heap­ing amount of crow after the show proved itself? I’ll bring rock salt.

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