EAT IT, SOCIAL MEDIA
I do enjoy that this is a war for hearts and minds that’s playing out over social media. Both Berg-Katze’s Neo Hundred and the Gatchaman crew battle for control of YouTube, Niconico and the like. Who will win? Why, whoever gets the most views, likes, comments, and subscriptions, of course! This leads me to believe that our friends in Gatchaman will be the ultimate victors. If the Neo Hundred destroy everything, then there will be nobody left to give likes, comments, views and subscribe to the channels. The Gatchaman folks want to save everyone, however, which means they will be more likely to give the ol’ social media booster. More people alive = more shares on Twitter, blogs, Facebook, etc. Negativity is good for that short term boost of popularity, but clearly Hajime’s strategy of positivity, cheer and cheesy interview shows will win over many hearts and minds.
Hajime is the true Social Media Warrior. She knows how to play to the crowds, but at the same time, she isn’t beholden to these time wasters and thus doesn’t let trolls get under her skin. You can’t defeat her!
I think we all know what the next step for Hajime should be: Kickstarter! Let’s crowd source a solution to the Berg-Katze problem. Can you imagine what the rewards would be? How much for a personalized collage from Hajime? Or that duck backpack? Or the giraffe?! She definitely should be stepping up her game, though, because there are so many dumb, random social media things Hajime could be using in her all-out PR war of happiness. What about Vine? Instagram? Tout? Tumblr? (Come on, you know you all want to see Hajime run Tumblr.) Other social media bullshit I don’t know about because I only use Twitter and Facebook pretty much since I’m a dinosaur? Clearly if I were on Team Gatcha I would just drag them all down. I’d be the Pai-Pai of the team, except more adorable and not voiced by Aya Hirano.
Here is a giraffe to soothe your soul. I like that it looks like the giraffe wants some of Sugane’s treat.
Anyway, going back to the “no fuck YOU, Twitter *shuts off phone*” thing, I really see that as part of the “breaking dependency on one thing” Gatchaman Crowds has been going for. Rui’s sentiment behind GALAX is of course to have the common person help out common people even if the execution of that idea ended up shaky. And before, Hajime challenged JJ’s authority in a way by approaching him as an equal rather than as a sacred oracle whose predictions are absolute. This episode ends with Sugane jumping on board with Hajime regarding that sentiment and presumably the rest of the Gatchafolks following suit. So they’re going their own path rather than relying on what JJ tells them to do, because from this show’s point of view I guess he would be social media as deity or something. (All of JJ’s predictions should come with the hashtag #JJSays.) As the saying goes, God helps those who help themselves, so whatever, JJ is probably pleased as fuck that they’re not going to bother him with dumb questions anymore.
Though I can’t help but think JJ is a bit disappointed that OD is hugging Sugane so much and won’t give JJ some sugar. Old man JJ is kind of adorable, I think. He could really use some hugging.
Still, Bergles is busy blowing everything up with the power of Crowds, which, in the grand metaphor of life as social media, is tantamount to trolling the shit out of people. (This means that fighting Berg-Katze with the fists, as Jou did, is feeding the trolls. And, as we all know, you just do not feed the trolls.) We shall see how silly Internet streaming shows can defeat blowing up buildings. I lack the prescience to know such things.